The Magic of Creative Writing - Corporate use

For corporate use

Why a writing course in your organisation?

In all areas of work, there is an increasing demand for written information to be produced. In our modern PC and mail society, written messages are spread directly to the market and within organisations without the supervision of any public relation or advertising department. It is a known fact that as an increasing number of people are involved in spreading written information, many employees find it difficult to live up to the standards. In spite of this growing problem, written communication is nevertheless part of many people's everyday work. All the written communication that originates from one company or an organisation is a combining force that is part of an organisation's image. Badly written texts could easily damage the image of an established firm and a trademark. Inarticulate writing results in misunderstandings, delays and unforeseen expenses. That is the reason why companies today must concentrate their efforts to educate the staff in order to improve their writing abilities.

Ask yourself this question: What is the purpose of the written word? The answer will be to convey something to the reader. If you are not capable to do this, it is better to refrain from it. The text you have written could be counterproductive and harm the original intent.

Bear in mind that written texts are documents and the company or organisation must consider them as such and accept the consequences.

The Magic of Creative Writing is a professional course in the art of writing in order to catch the interest of the reader and provide a clear image while following the dance of words over the screen or paper. Most people would like to be good writers.

If you give your fellow workers access to the skills of professional writers, you give them a precious gift to last the rest of their lives. The ability to write will make them much better equipped to succeed in their line of work. It puts fresh courage into a person as a private person as well as a citizen. It may bring out a dormant ambition to become an author. The Magic of Creative Writing course is a unique opportunity for everyone in your company to learn the skills of writing.

What do the employees acquire from the course?

Amongst other things, they will learn how to:

• Formulate the question: what is it that I would like to convey?
• How to get the reader to come to a decision.
• To motivate the reader and to create an interest in reading texts.
• To make the text easy to comprehend.
• To produce straightforward and clear writing.
• To be able to understand when something is badly written.
• How to improve a text.
• To avoid clichés and hackneyed phrases.

After completing the course, your fellow workers will be able to:

• Choose simple words
• Write simple and straightforward sentences
• Keep to the point
• Formulate one thought, one sentence
• Avoid misspellings and grammatical mistakes
• Avoid superfluous words

Would it be of interest? Please contact us to discuss how we could help your organisation to benefit from The Magic of Creative Writing and for pricing information.

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